Top Beauty Retail Apps in Colombia Q4 2024: Performance Insights

During the fourth quarter of 2024, several beauty retail applications in Colombia showcased varied performance trends on a unified platform, as reported by Sensor Tower. Here’s a closer look at the top apps:

Natura Latam experienced significant fluctuations in weekly downloads, starting strong with over 15K downloads but declining steadily to around 526 by the end of December. Despite this, weekly active users remained relatively stable, with a notable peak at over 30K in the final week.

HiBeauty saw a gradual increase in weekly downloads, peaking at approximately 1K in late December. This app's user engagement was consistent, although specific active user data was unavailable.

Almacén Sandra maintained a low but steady download rate, starting at 691 and dropping to 207 by the end of the quarter. Active user data was not provided.

Oriflame downloads showed a downward trend, beginning at 643 and ending at 119. However, weekly active users demonstrated resilience, with numbers hovering around 4K throughout the quarter.

Finally, the Mary Kay® Interactive Catalog had modest download numbers, starting at 141 and decreasing to 51 by the quarter's end. Active users showed a minor decline, concluding with 338.

These insights highlight the dynamic nature of app engagement in Colombia’s beauty retail sector. For more detailed analyses, visit Sensor Tower's platform.